Privacy Policy

Last updated: August 27, 2026
Effective date: August 27, 2026

At Chimney Brothers Co ("we," "our," "us"), your privacy matters to us. This policy explains what we collect when you visit chimneybrothersco.com, contact us, or use our chimney and fireplace services: what we do with it, who else sees it, how long we keep it, and how to have it removed.

We have written it to describe what this website actually does, in plain English, rather than to cover every possibility. If something here does not match what you see on the site, tell us at chimneybrothersco@gmail.com and we will correct it.

1. Information We Collect

A. Information you give us

Our forms are not identical from page to page. Depending on which form you use, we ask for some or all of the following:

  • Your full name
  • Your phone number
  • Your email address (on the forms that ask for it)
  • Your ZIP code
  • Your street address (on the booking forms, which appear on our home page)
  • The service you need
  • A preferred date and time (on those same booking forms)
  • Anything you write in the message box

Nothing beyond the fields marked required has to be filled in. If you call or text us instead of using a form, we have whatever you choose to tell us.

B. Information collected automatically

Two different things happen here, and it is worth separating them.

While you are simply reading pages, our own systems record nothing about you. The pages are files served straight from our host, Cloudflare. Cloudflare receives your IP address and the ordinary details every browser sends with every request. This is true of any website, and handles them under its own privacy policy. We do not keep a page-by-page server log of visitors, and nothing in the list below is recorded on an ordinary page view.

When you contact us, that is, when you submit a form, or when you tap a phone number in the circumstances described in section 1D, our server assembles and keeps the following:

  • Your IP address
  • The approximate city, state and postal code that Cloudflare works out from that IP address, plus the latitude and longitude of that area, and a Google Maps link to it that we include in the alert we send ourselves. This is a rough area, not your house, and a mobile network or a VPN can place it in the wrong city entirely
  • Your time zone, and what time it is where you appear to be
  • The name of your internet provider or mobile network
  • Your device type and browser, as your browser reports them
  • The page you were on and how many seconds you spent on it before contacting us
  • The web address of the page that sent you to us, as your browser reports it. This is the full address, not just the name of the site, so it can include the search terms or the page path from that other website
  • Any campaign tags in the address of the page you landed on utm_source, utm_medium, utm_campaign, utm_term, utm_content, and Google Ads click identifiers (gclid, gbraid, wbraid)

C. Our own visitor cookie (cbc_v)

We set one cookie of our own, named cbc_v, on chimneybrothersco.com, with a copy in your browser's local storage. It lasts 90 days from your last visit, it is only sent to our own site, and on a secure connection it is marked secure. It holds:

  • When you first visited, and when you were last active on the site
  • How many separate visits you have made, and how many pages you have viewed in total
  • How you first found us and the first page you landed on. "How you found us" is one of: a Google ad, Google search, Bing, DuckDuckGo, Yahoo, ChatGPT, Perplexity, Claude, Gemini, Facebook or Instagram, the campaign tag on the link you clicked, the address of another website that linked to us, or typing our address in directly
  • The web address of the page that linked you to us the first time, up to 120 characters, and the Google Ads click ID from that first visit
  • A list of up to 14 pages you have read on our site
  • How many times you have submitted a form or tapped our phone number before, and when
  • The most recent Google Ads click ID (gclid, gbraid or wbraid) and the page that ad brought you to

The cookie is the master copy, and the copy in local storage is the fuller one: the list of pages you have read and the first-visit referring address live only there. Local storage is never read unless the cookie exists, and it is erased the next time you open the site if the cookie is gone or could not be written. That means clearing cookies for this site erases this record: it is not brought back from anywhere, and a fresh, empty one starts on your next visit.

What clearing cookies does not do is erase anything already sent to us. If you have contacted us, we hold a copy of what was sent at that moment; to have that removed, see section 10.

When you contact us, this whole record is sent to us along with your message. Our notification email does not display it; it reaches our systems with the rest of the submission. It is a first-party record: it lives on our own domain, and we do not hand it to advertisers.

D. What happens when you tap our phone number

Tapping a phone number on this site does two different things, and which ones apply depends on how you got here.

For every visitor, the tap is reported to Google as a website event, including which button you tapped (header, hero, sticky bar, pop-up, footer or mobile menu), the page you were on, and the number shown on that button. It is also counted as a conversion in our Google Ads account, and our own cbc_v record adds 1 to its count of taps.

If you arrived from one of our Google ads, the number on the page has been swapped for a Google forwarding number (see section 5), and in that case tapping it also sends us an alert immediately, before you have spoken to anyone. That alert goes to our inbox and to our customer-management system, and it contains everything described in sections B and C above: the page you were on, which button you tapped, your approximate area, your IP address, your network, your device, how long you had been on the page, and your visit history, even though you never typed your name and never pressed a submit button.

If you did not arrive from a Google ad, no alert is sent and nothing reaches our server; only the Google event and the counter in your own browser happen.

In neither case does the alert include your own phone number. We learn that when the call comes through and your number shows on our phone.

2. How We Use Your Information

We use it to:

  • Provide chimney cleaning, repair, inspection and related services
  • Contact you about your request, your appointment, or work in progress
  • Send service confirmations and reminders
  • Call you back with useful context, instead of starting from zero
  • Work out which ads and search results actually lead to calls, so we can spend our advertising budget where it works
  • Filter out spam and automated form submissions
  • Meet legal, tax and safety obligations

We do not sell your information for money, we do not sell or trade leads, and we do not pass your details to marketing lists or to other companies looking for customers. Some state privacy laws define "sale" or "sharing" broadly enough to cover the advertising cookies described in section 4; section 8 tells you how to switch those off. We do share your information with the small number of services that run our website, deliver our email, hold our customer records and measure our advertising, listed by name below.

3. Who We Share It With

  • Google LLC, in three separate roles. It provides the website analytics and advertising measurement described in section 4; it provides the call tracking described in section 5; and it hosts the mailbox our inquiries arrive in. That last one matters: our business inbox is a Gmail address, so everything you type into a form: your name, phone number, email address, street address and message, is delivered into a Google-hosted mailbox.
  • Cloudflare, Inc.: hosts this website, serves every page you open, works out the approximate location described above, and stores a backup copy of each form submission.
  • Resend, the service that delivers your inquiry to our business inbox by email. It keeps its own record of the messages it sends for us.
  • Our customer-management system: the system we use to track jobs, which is also used by the other chimney businesses under the same ownership. It runs on infrastructure provided by Supabase, and your inquiry is sent to it over a signed, encrypted connection.
  • The technician assigned to your job, and any subcontractor we bring in to finish the work you asked for.
  • Law enforcement, courts or regulators, where we are legally required to hand it over.
  • A buyer of the business. If this company is ever sold or merged, customer records would transfer with it. That is not a sale of your information to a marketer, and any buyer would take it subject to this policy.

Each of these companies handles what it receives under its own terms and privacy policy. We are not able to control what they do with it beyond the service they provide to us.

4. Cookies and Tracking Technologies

Besides our own cbc_v cookie, this site loads Google's tag script (from googletagmanager.com) on every page. Through it we run:

  • Google Analytics 4, measurement ID G-5FQHBH5CHP, on essentially the whole site. (Two older pages, our terms page and our error page, run only the advertising tags.) Google Analytics gives your browser a randomly generated ID and stores it in cookies named _ga and _ga_<property>. It records which pages you open, roughly when, from what kind of device, and where you came from. It sends that to Google, which works out an approximate location from your IP address and turns everything into reports we can read. We see visitor numbers and page trends, not a named list of people. Google describes what it does with this data at How Google uses information from sites or apps that use our services and in its Privacy Policy.
  • Google Ads conversion tracking, account AW-17655175994, on every page, which tells us which ads produced calls and form submissions. It sets Google advertising cookies named _gcl_au and _gcl_aw.

Through those tags, Google is told when you start typing in a form, when you submit one, when a form succeeds, when you tap a phone number (including which button and the number on it), and when you reach a "thank you" page.

These work together: our own first-party cookie and Google's advertising cookies are read alongside each other so that a form submission or a call can be matched back to the ad or search that brought you here.

Third-party vendors, including Google, may use these cookies to show our ads to you on other sites across the internet based on your past visits to this website. You can switch that off using the Google controls and the industry opt-out listed in section 8.

We do not send your name, your email address, your street address or the details you type into a form to Google's advertising and analytics tags. That is a narrower statement than it looks: as section 3 explains, the same details are delivered into a Google-hosted mailbox by email.

One additional legacy Google configuration loads on a small number of pages, and we list it rather than describe the site as simpler than it is:

  • A leftover tag from an earlier version of the website, a Google tag container (GT-5R492J86) and a second Google Ads account (AW-17324696986): still runs on seven older pages, our home page, this privacy policy page, /gas-fireplace-services/, /terms-conditions/, the two "thank you" pages and our error page. It does the same kind of advertising measurement as the tags above.

There is nothing else. There is no Facebook or Meta pixel on this website, no TikTok or LinkedIn tag, no advertising network other than Google, no live chat widget, and no session-recording or heatmap tool. An earlier version of this policy listed a Facebook Pixel; that was never accurate, and we removed the statement on August 19, 2026. If we ever add a tracker, we will list it here and change the date at the top.

5. Phone Numbers and Call Tracking

Our number is (645) 224-9996. If you arrived from a Google ad, Google's call tracking may put a temporary Google forwarding number in place of it, so Google can tell us which ad produced the call. The call still rings our phone. It is routed through Google on the way. That means:

  • The number a button dials may not be the number it displays. Google's tag replaces the number shown on some parts of the page; on the rest, the button still shows (645) 224-9996 while the link behind it dials Google's forwarding number.
  • Google is on the call path, and Google's reporting can show us when the call happened, how long it lasted, whether it connected, and the caller's area code.
  • Forwarding numbers belong to Google. They are temporary and can be reassigned, so a number you save from this site may stop reaching us later. The number above always will.

If you would rather not be routed through Google, dial (645) 224-9996 on your phone's keypad instead of tapping a number on the site. A call dialed that way does not create the website alert described in section 1D.

6. Does Anyone Track You Across Other Websites?

Yes. Google is present on our pages and is able to collect information about your online activity over time and across different websites.

  • Google, through the Analytics and Ads tags described in section 4, on every page. Google's cookies (_ga, _ga_<property>, _gcl_au, _gcl_aw) are used across the very large number of websites that run Google's advertising and analytics products.

Google, not us, is the one in a position to build a picture of your browsing across those sites. We see our own reports and our own ad conversions, including whatever aggregate audience and interest information Google chooses to show us in them, and we do not receive a profile of you as an individual. What Google does with the underlying data is governed by Google's policies, linked in section 4.

Our own cbc_v cookie only records pages on chimneybrothersco.com, plus the address of the page that linked you here. It cannot see what you do on other websites after you leave.

7. How We Respond to "Do Not Track" Signals

Some browsers can send a "Do Not Track" (DNT) signal, and some browsers and extensions send a Global Privacy Control (GPC) signal. There is no agreed standard for what a website must do when it receives one.

We do not currently respond to DNT or GPC signals. If your browser sends one, this site treats you exactly the same as a visitor whose browser does not: we still set our cbc_v cookie, and the Google tags still load and still set their cookies. We say so plainly because California's Online Privacy Protection Act, which requires this disclosure, asks us to describe what we actually do rather than what would sound better. If that changes, we will say so here and change the date at the top of this page.

What does work is in the next section.

8. Your Choices: Cookies, Ads and Contact

  • Clear the cookies for chimneybrothersco.com. This erases our cbc_v record, including the copy in your browser's local storage, and it is not restored. It does not remove anything you already sent us, for that, see section 10.
  • Block cookies for this site, or use a private browsing window. Blocking cookies stops our cbc_v record and stops Google's cookies. A private window does not stop them being set, but discards them when you close it. Be aware of what neither one stops: the Google tags still load and still report your visit to Google with your IP address, browser and page, and anything you send us through a form still carries the details in section 1B, because those are collected by our server and do not depend on cookies at all.
  • Turn off Google's ad personalization at myadcenter.google.com or adssettings.google.com.
  • Opt out of Google Analytics with Google's browser add-on at tools.google.com/dlpage/gaoptout.
  • Opt out of other advertising companies at the Network Advertising Initiative's page, thenai.org/how-to-opt-out/.
  • Call us instead of using the site, see section 5.

Hearing from us. If you give us your phone number, we use it to answer your inquiry, by call or text, and to deal with any work we do for you. There is no automated texting system here: a person sends and reads those messages. If you would rather we stopped, reply STOP to any text, tell us on the phone, or email chimneybrothersco@gmail.com, and we will stop. We keep a short note that you asked, so the request is not forgotten. Standard message and data rates from your carrier may apply.

9. How Long We Keep Your Information

  • Inquiries and job records. We keep what you send us: your name, contact details, the address of the work and what we did, for as long as we need it to provide the service you asked for, to answer a later question or claim about work we performed, and to meet tax and accounting requirements. Chimney and fireplace work carries warranty, insurance and Florida construction-claim deadlines that run for several years. We should be straight with you: there is no automatic timer anywhere in our systems, so nothing is deleted on a schedule. If you want yours removed, ask us under section 10 and we will remove it.
  • Our backup copy. Every form submission is also written to a backup store at our host, so that an inquiry is never lost if our email fails. Submissions our spam filter refuses are stored there and emailed to us as well, so that a genuine customer is never silently dropped, which means that if a form of yours was rejected, we still have what you typed and the IP address it came from. These copies have no automatic expiry. They are deleted by hand, and a deletion request under section 10 covers them.
  • Our visitor cookie. cbc_v expires 90 days after your last visit, sits on your own device, and disappears if you clear your cookies.
  • Email. A copy of each inquiry arrives in our business inbox, and Resend keeps its own delivery record. When we delete an email it goes to the mail provider's trash and is permanently removed on their schedule, normally about 30 days later.
  • Google. Google keeps its own records of website visits and ad clicks under its own terms and retention settings. We cannot delete those for you, see section 8 for the controls Google provides.

10. Seeing, Correcting or Deleting Your Information

You can ask us to tell you what we hold about you, correct it, delete it, or stop contacting you. There is no charge, and you do not have to live in any particular state to ask.

How to ask. Email chimneybrothersco@gmail.com with "Privacy Request" in the subject line, or call (645) 224-9996. So that we can find the right record, write from the email address you used to contact us, or include the phone number you called or texted us from. If we cannot match you from that alone, we will ask you for one more detail from your inquiry. We do this so we do not hand your information to someone else.

What happens next. We will reply within 30 days. If a request is complicated or there are several of them, we may need up to a further 45 days, and we will tell you before the first 30 days are up. A deletion request covers every copy we control: our customer-management system, the copy in our email inbox, and the backup copies at our host described in section 9, including any of your submissions the spam filter refused.

What we may keep. If we carried out work at your property, we may keep the record of that job for as long as warranty, insurance, tax or legal deadlines require. We also keep a minimal note that you asked not to be contacted, so that we can honor it.

What we cannot do. We cannot delete data held by Google, by Cloudflare in its own hosting logs, or by Resend in its delivery records. We can only stop sending them more. Deletion is also not always instant: a deleted email can remain recoverable in our mail provider's systems, and deleted records can persist briefly in routine backups before they are permanently removed. We may decline a request we cannot connect to a real person's record, or one that is repeated so often it is plainly not a genuine request, and we will tell you if we do.

11. Data Storage and Security

Forms on this site are sent over an encrypted (HTTPS) connection, and the copy passed to our customer-management system is signed and encrypted in transit. Your details are seen by the owner and by the technician assigned to your job. Our hosting, email delivery and customer system are provided by the companies named in section 3, each with its own security practices.

We do not hold any security certification, and we are not going to promise you that your information cannot be reached. No method of sending or storing information over the internet is completely secure.

12. Children's Privacy

This website and our services are meant for adults arranging work on a home. We do not knowingly collect personal information from children under 13, and we do not ask visitors their age or run any kind of age check. We also do not knowingly direct advertising at anyone we know to be under 18. If you believe a child has sent us information through this site, email chimneybrothersco@gmail.com and we will delete it.

13. Links to Other Websites

Some of our pages link out to other websites: building codes, fire-safety bodies, manufacturers, weather services. Once you follow one of those links you are on someone else's site, under their privacy policy, not ours. We are not responsible for what they collect or what they do with it.

14. Changes to This Policy

If we change this policy, we post the new version on this page and update the "Last updated" date at the top. We change the "Effective date" only when the substance changes.

If a change is material: meaning we start collecting something new, use your information for a new purpose, or share it with a new kind of company, we will also put a short, plain-language notice at the top of this page saying what changed, and leave it there for at least 30 days.

15. Contact Us

For anything to do with this policy, your information, or a request under section 10:

This is the address to use for a privacy question, a correction, or a deletion request. It is read by us, it is not an automated service, and, as section 3 explains, it is a Google-hosted mailbox. Some other pages on this site display chimneybrothersco@gmail.com; for anything covered by this policy, please use the address above.

(645) 224-9996